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The national programme's media campaigns provide the public with information about what can help to prevent suicide. We also work with the media to tackle the stigma surrounding suicide and encourage sensitive reporting.

Media centre

If you have a media enquiry please contact NHS Health Scotland’s communications team on 07500 854 574 (Monday–Friday, 9am to 5pm).

Media Guidelines

The potential impact of the media on suicide rates has been known for a long time and remains an important element in suicide prevention.

Guidelines help journalists and editors to understand the impact of their work on copycat suicides, offer practical advice and explore the media myths.

The national programme has worked with the National Union of Journalists (NUJ) Scotland to develop Responsible Reporting on Mental Health, Mental Illness and Death by Suicide: a practical guide for Journalists by the National Union of Journalists (external link).

The National Programme also endorses Samaritans media guidelines (external link), which include information on ‘copycat’ suicides and social contagion.


National campaigns

The current campaign ‘Read between the lines’ calls on everyone to be alert to the warning signs of suicide in their friends, family and workmates.

The message is that if you’re worried about someone, asking directly about their feelings can help to save their life.

We will deliver the campaign message in the following ways:

  • making posters, information cards and national guidance documents widely available in communities
  • media relations activity.
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