If you have a media enquiry please contact NHS Health Scotland’s communications team on 07500 854 574 (Monday–Friday, 9am to 5pm).
Keep up-to-date with what's happening in the field of suicide prevention in Scotland by viewing our news articles.
The potential impact of the media on suicide rates has been known for a long time.
Guidelines help journalists and editors to understand the impact of their work on copycat suicides, offer practical advice and explore the media myths.
The national programme has worked with the National Union of Journalists (NUJ) Scotland to develop Responsible Reporting on Mental Health, Mental Illness and Death by Suicide: a practical guide for Journalists by the National Union of Journalists (external link).
The National Programme also endorses Samaritans media guidelines (external link), which include information on ‘copycat’ suicides and social contagion.
The current campaign ‘Read between the lines’ calls on everyone to be alert to the warning signs of suicide in their friends, family and workmates.
The message is that if you’re worried about someone, asking directly about their feelings can help to save their life.
We will deliver the campaign message in the following ways:
- adverts on buses and trains
- making posters, information cards and advice leaflets widely available in communities
- campaign posters in public toilets
- media relations activity.
Suicide Prevention Week is the main platform for delivering the campaign. A week of activities is centred around World Suicide Prevention Day (external link) on 10 September each year.