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Privacy policy

This privacy policy explains what we do with any data that users of the Choose Life website give to us, including email addresses and information about which pages you have visited.

Choose Life is the national suicide prevention website for Scotland for professionals who currently work in, or have an interest in, the sucide prevention field. It is provided by NHS Health Scotland​​, a national NHS Board.

Working in partnership with Scotland’s national agencies, the website’s purpose is to provide up to date information on recent developments in the suicide prevention area.

We fully respect your right to privacy when using our services. Here you will find details of our privacy practices and what we do to maintain your right to privacy.

What information do we collect about you?

We collect information about you and your organisation when you access any of our products and services online. We only collect the information we ask from you, that you provide to us for the purpose of delivering Choose Life.

How will we use the information we collect?

We process your information for the purpose of providing you with services from Choose Life. This includes some or all of the following:

  • Managing requests and enquiries you submit to us.
  • Providing you with the public mental health e-bulletin, when you subscribe.

How do we look after your information?

The information we collect about you is stored securely in NHS Health Scotland systems hosted in the UK/EU.

If you subscribe to the public mental health bulletin, your contact details are stored in PHP list hosted on a secure server by a third party in the UK/EU.

The website is hosted on a secure server by a third party in the UK/EU, and is maintained by NHS Health Scotland staff.

The principles of the General Data Protection Regulation (GDPR) require us to make sure your data is accurate, kept up-to-date and that we keep it for no longer than is necessary.

To meet these requirements

  • we will update or remove your information from our systems at your request
  • we will include details of how to unsubscribe within the public mental health bulletin if you have signed up to receive it
  • we will keep your data in line with NHSScotland data retention guidelines.

Website log files

Using our website will generate log files of your activity. These files do not capture personal information but do capture the user's IP address. We store these log files on a secure server.

We use Google Analytics to analyse these files regularly to monitor website usage and evaluate the effectiveness of our website. We do occasionally allow trusted partners and suppliers access to our Google Analytics. This information is not personally identifiable. For more information read about cookies below.

We make no attempt to identify individual users of this website, unless we suspect that unauthorised access to our systems is being attempted. We reserve the right to attempt to identify and track any individual who is reasonably suspected of trying to gain unauthorised access to computer systems or resources operating as part of NHS Health Scotland web services. As a condition of using this site, all users give permission for NHS Health Scotland to use its access logs to attempt to track users who are reasonably suspected of gaining, or attempting to gain, unauthorised access.

Use of website cookies

We want to make the services we provide easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device (computer or mobile phone) using small text files known as "cookies". Cookies cannot be used to identify you personally. Cookies can improve services for you. For example, they can enable a website to recognise your device which means you don't have to re-enter information several times. This can be useful when filling in a website form; or when you want your device to remember user preferences, or recognise your username and password in secure areas. Further information on cookies, including how you can change your computer settings to better manage or delete your cookies can be found

Cookie name



NHS Health Scotland uses Microsoft.Net server technology to support This technology will set an ASP.NET session cookie to support the use of online forms such as the HWL Award Plaque order form where it is needed to make the payment basket functionality work. The cookie is cleared when you close your browser.​​


This cookie is used to control the appearance of the cookies information banner. This cookie is set when a user clicks the button on the information bannerto confirm that they accept cookies from this site. It expires after a set time and is not set again unless a user changes their cookie settings.​


​This cookie is used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Typical value is 'GA1.2.########.#########', e.g. 'GA1.2.99813702.1410346212'. Read an overview of privacy at Google (external site).


Used to throttle the requests made to the servers.

YouTube cookies

We embed v​ideos from our official YouTube channel into this website using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube’s embedding videos information page.

Your rights

Under the General Data Protection Regulation (effective from 25 May 2018), there are a number of new rights relating to Data Protection:

You have the following rights:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling

You can find more information about these rights on the Information Commissioner’s website.

Access to your information, changes, and complaints

To request a copy of the information that we hold about you, correct any information that is inaccurate, unsubscribe from our services, or withdraw your consent, you can email us at: or write to us at:

Public Mental Health Team 
NHS Health Scotland 
Meridian Court 
5 Cadogan Street 
G2 6QE

For enquiries about NHS Health Scotland (the Data Controller) data protection practices, you can contact Duncan Robertson, NHS Health Scotland’s Senior Policy, Risk and Data Protection Officer by email at or by phone on 0131 314 5436.

Should you wish to make a complaint about NHS Health Scotland’s collection or use of data, the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals is the Information Commissioner’s Office.

Last updated: 30 May 2018


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