The Centre for Men’s Health at Leeds Metropolitan University, with consultants from MRC Social and Public Health Sciences Unit, Glasgow, and Men’s Health Forum, Scotland (MHFS), were appointed to conduct the Choose Life (North Lanarkshire) evaluation, beginning in March 2011. The key evaluation questions are:
1. How has the social marketing approach to increase awareness of crisis service numbers and de-stigmatise understandings and attitudes about suicide worked?
2. Has the programme as implemented been effective? Which aspects of the programme have been particularly effective?
3. Has this programme been of benefit to the community, in particular young men aged 16-35?
4. What contribution has the community made to the effectiveness of the programme?