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About Choose Life

On average, two people die from suicide in Scotland every day.

In 2002 Choose Life was launched, a ten-year national strategy and action plan from the Scottish Executive  (external link) to prevent suicide in Scotland. The target was to reduce the rate of suicide by 20% by 2013. Progress achieved towards this target can be viewed in statistics. In 2010 the Scottish Government published Refreshing the National Strategy and Action Plan (external link) which reflected the focus of the work over the next three years.  In 2013 an updated strategy, The Scottish Government’s Suicide Prevention Strategy 2013-16, was released which committed to continuing with the objectives from the refresh of Choose Life in 2010.

In 2019, the Scottish Government released the new Suicide Prevention Action Plan: Every Life Matters (external link) in which it sets out clear actions leaders at a national, regional and local level must take to transform society’s response and attitudes towards suicide.

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